SMS/TEXT MESSAGE MARKETing
In 2011, Chipotle Mexican Grill began using text message marketing as part of its new “Unlimited Time Only” campaign promoting the high-quality ingredients in Chipotle products. Customers were encouraged to text the keyword GOLD to an SMS short code to learn more about Chipotle's focus on quality ingredients. The SMS campaign was supported by outdoor, radio and online advertising.
Chipotle also continues to use SMS text messages to push out important messages to its database of consumers.
While simple SMS marketing works and continues to be used by brands like Chipotle, mobile opportunities haven't stopped evolving. What other ways is Chipotle using mobile to reach its target audience? Find out more.